Lighting plays an important role in the overall look and feel of your retail shop. Not only can it effectively showcase your products, it can also encourage purchases by visual enhancement and allow for more enjoyable shopping experiences for your customers.
As a retailer, there isn’t a set shop lighting formula that you can follow, but there are things that you can do that will show off your goods and ensure that your customers enjoy their time at your store. Successful retail stores use lighting to maximise the attention of their customers on revenue producing products, effectively guiding customers to naturally look at highlighted products through a combination of accent lighting, perimeter lighting, shelf lighting and case lighting.
Spotlights and down lights can be used over product displays at the end of aisles, on wall displays, at the front of the shop and near the checkout. A customer’s attention will naturally be drawn to products that are lit up well; therefore to make the most of the financial impact of spotlights, try putting the products that you make the highest profit margin on under these lights.
Spotlights work really well in shops simply because they are so versatile; they are easy to rotate, and can be swivelled around in order to direct the beams on your products and displays. They are also perfect for window displays and shop floors. If you choose to alter the layout of your shop or create a new display, spotlights can be adjusted to compliment the new look.
Environmental Benefits of LED Lighting in Retail Environments
LED lighting systems generate controllable, high-quality, directional lighting that is ideal for shops and retail spaces. They also minimise the amount of power used, therefore reducing energy bills and helping to reduce your carbon footprint. These days, retailers aim to be as environmentally friendly as possible, so LED lighting is a great way to be seen to ‘go green’.
LED Lighting Design and Installation for Retail Spaces
LED lighting is perfect for use in the full range of retail operations, from small independent boutiques and shops up to shopping centres and supermarkets. As suppliers and distributors of a range of LED lighting products throughout the UK, Nu-Light LED are also able to provide a complete lighting design service for commercial and industrial clients. We have worked with many retailers of all sizes and are able to use our leading environmental lighting solutions to reduce energy costs in sustainable and effective ways. For more information about our products, or to get in touch with a member of our friendly team, call us on 08442551140 or click here to email us.